For weeks prior to 9/11, I had been counseling my friends in the PR and advertising profession that anyone who tried to pitch a story or run an ad tied to the tragedy of 9/11 was stomping through a minefield with lead boots.
I was wrong.
I watched a remembrance special sponsored by State Farm, and prior to the start of the afterwards commercial-free event, I saw this short video, directed by Spike Lee:
All I can say is, I couldn't have made a better message about how resilient the city is, how it has worked to recover from that day, and what it is about New York that makes it unique and special. If you can watch this an not feel at least a little tightness in your chest, I feel sorry for you.
If you're interested in some of the behind-the-scenes stuff, here's two short videos for you: