Wow. Lewis Grizzard used to say "don't bend over in the vegetable garden, granny, those taters have eyes." He'd be blushing bright enough to signal airplanes if he saw this marketing stunt by downtown New York's Designual, a Spanish-style fashion store. Today Designual gave free clothes to the first 100 people in line outside it's SoHo shop. The two rules were: Each person only got to pick two articles of clothing, and they had to show up in their underwear. And they did:
Before you ladies get offended, there were guys in lines too, wearing everything from boxers to long underwear. You can check out the details at Racked. My favorite quote from those standing in line:
"At least seeing everyone already in their underwear thins the dating pool easier."